According to foreign media reports, according to people familiar with the Internet giant amazon plans to enter the automotive retail industry, and ready to launch an attack to the European market first, for the amazon recruited Oliver Wyman consultancy partner Christoph Moeller. Until last February, Moeller was responsible for the company's car business. "In amazon, I am responsible for overseeing the whole car factory business in Europe."
Amazon is spending heavily to build the new unit, which will run in Luxembourg and will sell cars in the UK. One adviser said: "amazon has been attracting experts with good pay for the period.""I know that amazon is planning to move into this area," a fiat Chrysler spokesman said. Like hyundai and opel, fiat already sells cars on amazon.
An executive at a carmaker said amazon was applying "tremendous pressure to add another pillar to the market in the form of a test drive". In some cases, buyers have been able to test-drive the amazon. A spokesman for amazon declined to comment on Europe's plans, and it was unclear whether amazon would offer new or used cars. Amazon announced last year that it sold three fiat cars on its Italian website, including fiat 500 and panda. The project was extended in March and now includes long-term car rental services.
According to the foreign media, amazon is seeking to fill an industry void as traditional dealers are losing their appeal. In the us, amazon's most eye-catching car business has so far been parts, and amazon is now actively developing a consumer research portal.